A Comprehensive Guide to Using Blue Ocean Strategy
Make competition irrelevant and create your own uncontested market space
By Terry Danylak
Updated September 28, 2022 · v1.3
Blue Ocean Strategy is a concept that refers to creating new markets or uncontested market spaces, making the competition irrelevant, and creating new demand. The premise of this strategic framework is that businesses should focus on creating new markets rather than fighting over existing ones.
Chapter 1
Introduction
Chapter 2
Foundations of Blue Ocean Strategy
Chapter 3
The Six Paths Framework
- Path 1: Look Across Alternative Industries
- Path 2: Look Across Strategic Groups Within Industries
- Path 3: Look Across the Chain of Buyers
- Path 4: Look Across Complementary Product and Service Offerings
- Path 5: Look Across Functional or Emotional Appeal to Buyers
- Path 6: Look Across Time
Chapter 4
The Buyer Utility Map
- Six Stages of the Buyer Experience Cycle
- Six Utility Levers
- Identifying and Eliminating Pain Points
- Enhancing Customer Experience
Chapter 5
The Price Corridor of the Mass
Chapter 6
Overcoming Adoption Hurdles
- Identifying Key Adoption Hurdles
- Addressing Cognitive, Resource, Motivational, and Political Hurdles
- Building a Strategic Sequence for Execution
Chapter 7
Blue Ocean Strategy in Action: Mini Case Studies
Chapter 8
Maintaining and Renewing Your Blue Ocean Strategy
Chapter 9
Conclusion
Chapter 10
Appendix
- Strategy Canvas Template
- Four Actions Framework Worksheet
- ERRC Grid Template
- Buyer Utility Map Template
- Price Corridor of the Mass Worksheet