1.1. Michael E. Porter

Michael E. Porter is a renowned American academic and a professor at the Harvard Business School. He is best known for his strategy, competition, and economic development work. Porter’s Generic Competitive Strategies is one of his most influential concepts, published in his 1980 book “Competitive Strategy: Techniques for Analyzing Industries and Competitors.”

1.2. The Concept of Competitive Strategy

Competitive strategy refers to a company’s approach to achieving a competitive advantage within its industry, enabling it to outperform rivals, create value, and maintain a profitable position. A well-executed competitive strategy aligns the company’s resources and capabilities to capitalize on market opportunities and respond to competitive forces.